Stella Carakasi Flagship Store Is Turning One!

 

Located right here on fabulous Fourth Street in Berkeley, California and less than a mile from Stella’s design studio, the Stella Carakasi flagship store is a dream realized. After successfully launching her online store, Stella wanted to create a beautifully curated boutique that was more than just a showroom, but a creative space to collaborate with other artists, local designers and to connect with her customers.

This past year has been an amazing journey for our entire team. We’ve launched two collections, staged fashion shows, collaborated with amazing female entrepreneurs and hosted incredible in-store events with local and non-profit organizations including: The Guild, Dress For Success, Watermark and The Berkeley School.

At the heart of our store you will find our stylists, who are creative and customer focused.  They delight in exceeding shopper expectations and are passionate about helping women realize their personal style.

Join us in-store July 7 and 8 as we celebrate our one year anniversary and enter a chance to win a $100 gift card! Can’t make it to Berkeley this weekend? No worries, we’ve pulled together our ultimate collection of Stella Carakasi’s top ten faves. Including flowing tunics, leggings made in San Francisco, lush pops of color and signature travel wear. Ready to start shopping?

 

 

 

 

New Direction – Customer Focused

Part Three Of A New Series: A letter from Designer, Stella Carakasi:

Now that we have launched our new Direct to Consumer business model we want to take this opportunity to say THANK YOU!

We love and value your ongoing support and enthusiasm for our work. Nothing makes us happier than knowing we have touched your lives and made a difference in how you feel showing up in the world dressed in comfortable clothing that accentuates your unique beauty while supporting social and environmental change.

We are a fashion company that is using technology versus a technology company that produces fashion.

In our ever faster-moving world that is technology dominated, it never fails to amaze me that even young clothing companies have to “mask” themselves as being “tech” in order to succeed. I value technology, but I also value nature, the true artistry of design, high quality, mindfulness, intention, and the wide spectrum of beauty.

We believe that great companies are built one customer at a time, one relationship at a time. We are dedicated to helping you build the best “wearable” wardrobe you’ve ever had– and it doesn’t stop with your most recent purchase. We are centered on longevity and bringing value to your life every time you wear Stella Carakasi.

I invite you to sign up to be the first to learn about live product launches, fashion shows, community events and more!  Check out some of this season’s highlights:

• The latest Spring 2018 Edits have arrived!
• Fashion Community Week is almost upon us! Look for more details here.
• Make getting dressed easy. Discover our hand selected looks designed with you in mind.

Look for more exciting news, including opportunities for feedback and involvement. We’re in this together! Thank you for supporting what we do.

—Stella

New Direction – Direct To Consumer

Part two of a new series: A letter from Designer, Stella Carakasi

Welcome back! As I mentioned in my blog post earlier this week, 2018 marks our 25th anniversary and I am thrilled to share the exciting news that we are now a Direct to Consumer company!

For those of you that don’t already know, the Stella Carakasi Brand has primarily relied on traditional retail channels to sell our product. However, during the past few years, there has been a seismic shift in the retail landscape brought on by a fundamental change in consumer buying habits via online and in-store direct to consumer shopping.

To meet this demand we jumped in head first with the launch our own e-commerce site followed by the opening of our flagship store in Berkeley thus creating a shift in the way we do business. So much so that by the Spring of 2018 we have completely transitioned into a Direct to Consumer company.

What does this mean for you?

Without the middleman markups of the past, we can pass down significant savings to you without compromising on quality or design. For me, it means having a direct conversation with you, which has opened new doors to a community of women that share a passion for many of the same values that I hold closest to my heart.

Aligning our core values with our design and manufacturing practices enables us to make a bigger social and environmental difference.  

• We strive towards becoming fair trade certified, using more sustainable materials and reducing our carbon footprint.
• We offer quality over quantity and honor the artistry that is involved in creating clothing.
• We believe in slow fashion because we know that less is more when less is better!
• We are excited to bring transparency into our supply chain and share the stories of the people behind the scenes that create our clothing.

I look forward to taking this journey with you and thank you for your ongoing support

—Stella