Part two of a new series: A letter from Designer, Stella Carakasi

Welcome back! As I mentioned in my blog post earlier this week, 2018 marks our 25th anniversary and I am thrilled to share the exciting news that we are now a Direct to Consumer company!

DTC-Blog-2-image-1-tinyFor those of you that don’t already know, the Stella Carakasi Brand has primarily relied on traditional retail channels to sell our product. However, during the past few years, there has been a seismic shift in the retail landscape brought on by a fundamental change in consumer buying habits via online and in-store direct to consumer shopping.

To meet this demand we jumped in head first with the launch our own e-commerce site followed by the opening of our flagship store in Berkeley thus creating a shift in the way we do business. So much so that by the Spring of 2018 we have completely transitioned into a Direct to Consumer company.

What does this mean for you?DTC-Blog-2-image-2-tiny

Without the middleman markups of the past, we can pass down significant savings to you without compromising on quality or design. For me, it means having a direct conversation with you, which has opened new doors to a community of women that share a passion for many of the same values that I hold closest to my heart.

Aligning our core values with our design and manufacturing practices enables us to make a bigger social and environmental difference.  

  • We strive towards becoming fair trade certified, using more sustainable materials and reducing our carbon footprint.
  • We offer quality over quantity and honor the artistry that is involved in creating clothing.
  • We believe in slow fashion because we know that less is more when less is better!
  • We are excited to bring transparency into our supply chain and share the stories of the people behind the scenes that create our clothing.

I look forward to taking this journey with you and thank you for your ongoing support

—Stella

Stella Signature

 

DTC-Blod-2-images-final-tiny

Advertisements
Berkeley Boutique, Company, Design, designer, Fashion, Sales, spring fashion, stella carakasi, style, Women's Boutique, Women's Fashion

New Direction – Direct To Consumer

I am thrilled to share the exciting news that we are now a Direct to Consumer company!

Gallery
Collections

The Power of Personal Assistance in Finding Your Style

You know how it seems that sometimes you’re having one of those days – stuff doesn’t go your way – you’re late, forgot the notes, didn’t sign the permission slip – just little things that are so frustrating.

But then, someone compliments you on your look!  Maybe they ask if you got a haircut or if those are new shoes. You smile, because you know what it is – you’re having a good outfit day!  

At Stella Carakasi, we are about making every day a good outfit day!

Stella’s design philosophy comes from her understanding of what real women desire – from an understanding of the real purpose of fashion – to bring out your natural beauty!  


“I’m inspired by the real everyday woman, with all of her body concerns. If my clothing manages to make her feel transformed by bringing out her natural beauty, so that she feels empowered, I have accomplished what I set out to do.”
Stella Carakasi

A great way to ensure that you can have a great outfit day, no matter what designs you are wearing, is to understand style and what makes an outfit great for you! Here at the Stella Studio, we have incredibly talented stylists on hand to guide you to that understanding and build that perfect outfit.

But we know that not all of you can come to the studio – so we decided to bring our Lead Style Consultant, Yarra, to you virtually.

Yup – you can get great style advice and an enhanced understanding of what makes an outfit work, from the comfort of your own home!

We’ve got 3 fantastic customer models who we will be working with to highlight 3 key aspects of how to look and feel your best – in what is in your wardrobe today.  Really empowering you to build those great outfits that make you feel powerful, no matter what kind of day you are having.

Stella on style, “Style is what looks great on you and what makes you feel fabulous, just the way you are. That energetic shift is so powerful and allows you to show up in a very positive way which is the most important result.”

Join us to learn more about your personal style.

Standard

With the Autumnal Equinox behind us, many are finally accepting that Fall is here. Wondering how to prepare your wardrobe for this season? How about some great fitting pull-on jeans by JAG? Pull-ons? Really?

20130923-181532.jpg
New Arrivals to the Stella Studio:  JAG Jeans in Sizes 0-14

Really. The pull-on style creates an invisible waist, great for pairing with one of the many tops or tunics that Stella Carakasi offers in her Fall 2013 Collection. Grab these styles from the Stella Studio now, because they won’t last long once the word is out!

20130923-181216.jpg

Signature Top in Dove + JAG Jeans Nora Skinny in After Midnight

And, did you know that we offer complimentary hemming on full-price clothing? For sale clothing, hemming is only $7 for tops and $8 for bottoms and dresses.

For denim, we recommend washing your jeans first, then returning for the complimentary hemming. This way, you will get the exact length desired. Also, be sure to bring in the shoes you’ll be wearing with your new jeans – this makes all the difference!

20130923-181946.jpg

And by the way, there are new arrivals in the Stella Studio today. So, please stop by to start the season off with some flattering Fall styles!

~ Yarra

Collections, Fall Collection, Fashion, Outfits, Stella Studio

Pull-on Jeans?

Gallery
Collections

Style Lab: Tunics for a Petite Frame.

As a petite woman, you are often told to avoid a top that was longer than the top of your hips.  But with the fall styles trending toward longer silhouettes in tops, what is a short gal to do?   This season we are featuring some fabulous long tunics that will compliment the petite frame with a few key style tips.

Tiburon Tunic in Black by Stella Carakasi $108.00, Necklace by Kareen Sultan $88.00, Pants by Jag Jeans $58.00, Obi Black belt by Ada $70.00.

Standard