Fashion & Sustainability

Why offer pre-orders?

In order to further the sustainability conversation and the role we play, we are always thinking of ways in which to support this ideal. So we ask ourselves– how can we offer new products without over-producing designs that may or may not resonate with the end consumer, while at the same time let them take part in the design process? What are people really looking for? Why do they like this texture, or that color, or this sleeve length? Zipper or buttons? Pockets or no pockets? These are questions we ask ourselves with every new design.

Over-producing garments season after season is extremely wasteful and clearly unsustainable. The fashion industry, as a whole doesn’t traditionally embrace sustainability, it is about profit at all cost and has become a race to the bottom, devaluing clothing and disregarding the enormous destructive environmental impact.

The current industry paradigm, in fact, goes against the whole concept of sustainability and sadly has become one of the most wasteful industries on the planet. It’s a dirty secret that’s finally getting exposed. Now what? Dwelling on the problem or simply overlooking it has never sat well with us. We’ve successfully been able to incorporate sustainable initiatives into our sourcing and manufacturing processes since the very beginning but we also wanted to address the problem of excess inventory and the waste that happens after the products are produced. Small batch production has been a successful endeavor for us and many garment manufacturers are seeing the value– producing smaller runs but getting consistent orders spread out over time. Not only does this stabilize workflow for all involved but more importantly improves the quality of life for the workers themselves.

The concept of pre-ordering allows us to test the market’s interest in a certain fabric, color, or silhouette before it goes into a larger production. This saves time, money and resources at every stage of a garment’s journey from the fabric to the end consumer. Being the solution-oriented people that we are, we began offering a handful of our products for pre-order earlier this year and frankly we’ve learned a lot.

What is a pre-order?

A pre-order is an order placed for an item that has not yet been produced. Pre-orders allow manufacturers to gauge how much demand there will be and thus the size of the initial production run. For us, testing the popularity of a garment is key and gives us crucial information that helps in this decision. We live in a consumerist society where people devote a great deal of time, energy, resources and thought to “consuming”. The general view of life in a consumerist society is that consumption is good, and more consumption is even better. Everybody seeks instant gratification and instant delivery. This hyper-consumerism has fueled fast fashion’s dominance and along with it environmental destruction. We chose to take a slower approach and deliver quality over quantity. We produce garments that are meant to last, offering value versus the excessive waste associated with “disposable” goods. Much like how the slow food movement versus fast food has become so popular in recent years. It’s time to bring the same awareness and value back into clothing. Fast fashion has completely devalued clothing at a high environmental cost and it is time to move forward and support the needed change.

Sustainability

We produce many of our garments in small batches right here in the Bay Area in order to maintain the highest quality standards with the lowest possible environmental impact. Overproduction and the mass disposal of unsold clothes are clearly an under-addressed issue in the fashion industry. Honestly, it is widely unknown how much “dead stock” accumulates every year. It is estimated that 20% -30% (80 million tons) of garments produced by fast fashion brands remain unsold, leading to enormous amounts of excess clothing that is either burned or thrown into landfill. Needless to say, this results in wasted human resources, fabric, dyes, not to mention the environmental impact, etc.…

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Gauge demand

Through our pre-order system, we can more accurately estimate how many pieces we are going to sell of a certain product. This not only leads to higher resource efficiency but also prevents senseless raw material waste. Creating less waste results in lower cost, a saving that trickles down to the end consumer so that everyone benefits. The environment, the manufacturer, and you!

Quality

Fast fashion, as its name suggests– is not produced to last. This disqualifies any attempt to produce a product more “sustainably”. We believe, that garments must have a long and useful life. Our garments are made with love and built to last.

Customer engagement

The pre-order concept goes hand in hand with our direct-to-consumer model. It allows our customers to literally get involved in the design process through direct feedback and gives us crucial information in developing new designs that address the customers’ wishes and concerns.

 What is apparel’s future?

The World Resources Institute states that apparel spending is projected to grow tremendously. This is particularly true in Asia, as hundreds of millions of people in China and India enter the global middle class. By 2030, there will be 5.4 billion people in the global middle class, from 3 billion in 2015. We can expect increased demand for clothing and other consumer goods that define middle-income lifestyles.

If consumption continues at its current rate, we’ll need three times as many natural resources by 2050 compared to what we used in 2000. Fast-changing trends and low prices have allowed people to consume even more. The average consumer is now purchasing 60 percent more items of clothing compared to 2000, but each garment is kept half as long. To keep the apparel industry viable in tomorrow’s markets, the issue of consumption must be brought to the forefront– and it must begin now.

Apparel is just one sector competing for natural resources, but it’s important that clothing makers start transforming their business models now given the industry’s strong growth trajectory. A handful of companies like ours are aware of the environmental risks and are taking action.

The next step is for consumers to get properly educated so they can change their habits as well and use their purchasing power to help the slow fashion movement gain traction. Our direct-to-consumer model, combined with the pre-order concept are just two more approaches that we’ve embraced to help move the needle forward to a more sustainable future.

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The Beauty of Silk

 

Silk has an extensive and illustrious history. Due to its rare nature it was once only reserved for royalty, but thankfully today it is accessible to all. Silk is a natural fiber that is produced by the silkworm; fine silk has properties of being incredibly soft and luxurious, as well as versatile and durable. It is easily dyed and printed, bringing a noticeable vibrancy to each and every color. From its natural sheen to the uniform surface, it is possibly one of the most beautiful fibers to have ever been created. Silk is celebrated as the strongest natural fiber known to man, and possibly the most prestigious too!

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Because Silk is a natural fiber it is also highly breathable, helping to regulate your body’s temperature whatever the climate. It won’t cling to your body or become static, but will simply drape over your figure to create the ultimate elegant silhouette. The luster of Silk is simply stunning. Due to its smooth fibers, Silk adds a luxe element to every piece made of it. The ‘silky’ smooth nature of the fibers also means that it is a pleasure to sew, knit and weave. Garments made from this timeless fiber stay relatively crease-free, making it a comfortable and luxurious travel companion. Adding an element or two of silk to your outfit will leave you looking effortlessly elegant.

 

EXPLORE

Founders Journey: Stella Carakasi

In 1993, eco-fashion disrupter, Two Star Dog was launched by brothers Steven and Allan Boutrous. Shortly thereafter, I joined the team and together we created the first hemp clothing collection in the United States, which was very controversial at the time. We designed and trademarked “The Original Hemp Jeans” which quickly became a national bestseller and the company rose to the top of this niche market proving that sustainability in fashion was possible. In the mid-nineties, major growth opportunity came knocking with mainstream fashion paying attention to Two Star Dog. As the business grew, I found myself being pulled in many directions not only designing for our brand but for a myriad of other opportunities including department stores, catalogs…even wardrobe design for a few Hollywood movies.  It was easy to get wrapped up in all the excitement of the moment but I wanted to experience everything I could about the industry and all it had to offer. I think I must have traveled around the world ten times as the nineties came to a close. I learned about balance in those days, I learned about focus, I learned about priorities but most of all, I learned that time doesn’t stand still and the fashion industry somehow makes it move even faster. stellax4jpg Then, just as I thought nothing could stop us, the economic crisis of 2008 hit, taking a toll on the entire industry sparing virtually no one. During that same time, my daughter was born prematurely, sending me on a tumultuous roller coaster I was hardly prepared for. While facing the unknown, both personally and professionally I found my strength in knowing that we all have the power to change our lives with our thoughts and I chose to remain positive. Setting an example for my daughter to be a strong independent spirit became my priority, and sparked a desire to find deeper meaning in my work as well. I am spontaneous, strong and fearless. Growing up as a child of Greek immigrant parents in Germany made me tough– good traits for the competitive fashion industry that must adapt to the ever-changing social trends and economics. After much reflection and contemplation, I resolved to take a stand by creating a lifestyle brand that reflected my core values, one rooted in social and environmental responsibility– a brand that would re-energize the market by inspiring women to express their individuality through design. With the help of my amazing team I began to lay the foundation for our new direction, and by Fall 2012 the Stella Carakasi brand was born.  Not long after that, we launched our e-commerce site, followed by the opening of our flagship store in Berkeley, California – both of which created a direct line of communication with our customers. This conversation and sense of community inspired me to change the direction of our business in new and exciting ways. stellax3-2We recently launched a crowdfunding campaign on StartEngine, the nation’s leading crowdfunding platform and invite you to take a look by clicking here. It’s a new approach to investing in a company you believe in. There are several levels to opt-in, each one offering some great perks and at the end of the day, you own a piece of a company you love. This is your opportunity to own a piece of the brand and make a difference in the fashion industry. Join us as we grow!

Stella Carakasi Creative Director and Co-Founder break barriers

Investing in a Sustainable Future

We’re taking Stella Carakasi to the next level and invite you to join us. If you’ve ever wanted to invest in a size-inclusive, luxury-clothing brand with roots in sustainability and social responsibility now is your chance!  

By shopping the Stella Carakasi collection you’re already supporting a brand that takes these virtues to heart. But now, thanks to new crowdfunding legislation, YOU can own a piece of the brand! Your investment will give us the ability to deepen our commitment to the environment and infuse sustainability in everything we do.

We just launched our first crowdfunding campaign on StartEngine, one of the nation’s leading equity crowdfunding platforms. Check out our campaign page here where you’ll find a more detailed rundown on our mission and business plans going forward.

Our Commitment to Sustainability

It’s in Our DNA

Our roots are in sustainability and environmental consciousness– values we honor. As an early adapter in sustainable fashion, our story started in 1992 when we launched the first full clothing collection made from hemp. Over the past 2 decades, our business has evolved but our values remain the same.

A Healthier Environment

Synthetic materials like polyester, are manufactured using toxic chemicals and take up to 1,000 years to decompose—which means that all of the polyester that has ever been produced stillexists. Whenever possible we use naturally derived fibers like silk, organic cotton, wool, hemp, cashmere, alpaca and Tencel,  because they have a lower impact on the environment and feel better against your skin. 

Less is More

We believe less is more when less is better. We’ve eliminated excess inventory by manufacturing in small batch productions which means we’re able to increase sustainability and ensure extremely high production standards. 

Finding Opportunity in Change

Life is all about change, and in the fashion industry, it’s the driving force behind creativity and innovation. Here at Stella Carakasi, we’re embracing change as we push our business to become more sustainable, and our designs to be more size inclusive.

-Stella Carakasi, Creative Director and Co-Founder

For us as a fashion company, it’s not just about the silhouette of the season or the color of the moment, it’s about how we do business. We’re adapting and changing every day to make sure we continue to offer the best products possible to our loyal customers. And, our direct-to-consumer business model means that we can stay in direct contact with the women that love our brand, giving us the opportunity to create clothing that speaks to their values.

A recent change in the investment world has opened up a new opportunity for our customers to be part of the Stella Carakasi brand. Thanks to new legislation, companies of any size can raise money from the “public” essentially turning customers into investors.  Owning shares in new, private companies had been fairly exclusive for a long time and Regulation Crowdfunding allows anyone to get in on up-and-coming companies at relatively low minimums. This revolutionary change in legislation effectively levels the playing field for small companies such as ours to raise funds from the very customers that know and love our brand.

We recently launched a crowdfunding campaign on StartEngine, the nation’s leading crowdfunding platform and invite you to take a look by clicking here. It’s an inexpensive way to invest in a company you believe in. There are several levels to opt-in, each one offering some great perks and at the end of the day, you own a piece of a company you love.

This is your opportunity to own a piece of the brand and make a difference in the fashion industry. Join us as we grow!

We’re Ready to Grow!

We recently launched our crowdfunding campaign on StartEngine, the nation’s leading equity crowdfunding platform. Now we can offer our customers the opportunity to invest in our vision of eco-friendly, size-inclusive and affordable women’s apparel.

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That’s right, you can invest in a company committed to creating comfortable and sustainable clothing that transforms the way women feel. Learn more here about Stella Carakasi’s mission.

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We’re pleased to share with the public an opportunity to invest in our vision of eco-friendly, size-inclusive and affordable women’s apparel. We’re proud to utilize a trusted brand like StartEngine to educate the public about our company and the opportunities presented by Regulation CF.

Steven Boutrous, CEO and Co-Founder

Individuals interested in the Stella Carakasi DTC, Inc. equity crowdfunding campaign can find more information by visiting: www.startengine.com/stellacarakasi.

Feeling Left Out of the Fashion Conversation?

The average American woman is a size 16. But, many trendy brands across the board only offer sizes up to 12 or 14. Fashion brands that offer sizes beyond 12 and 14 often limit their selection to BASIC and BOXY styles. This means that an entire cross-section of our population has been ignored and, quite frankly, shut out of the fashion conversation. 

 

At Stella Carakasi, we’re here to change that. We’re bridging the size gap by creatively engineering every style in our collection to fit beautifully on women size XS-XL (sizes 2 to 16). We want our customers to have the freedom to shop our entire collection.

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We have an in-house team of highly trained technical designers drafting patterns and sewing proto-types under Stella’s direction. Each garment goes through an extensive development process to ensure that it is constructed with longevity in mind and that the fit meets our standards.

 

Stella Carakasi creates luxurious, smart, and affordable designer wear for women who strive to live well, consume responsibly and believe in feeling comfortable and stylish no matter her age, shape or size.

We invite you to explore the Stella Carakasi collection today! Sign up here to receive our emails and be the first to know about new releases, styling tips and special events. (Plus get 10% off your first order!)

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