Stella Carakasi Flagship Store Is Turning One!

 

Located right here on fabulous Fourth Street in Berkeley, California and less than a mile from Stella’s design studio, the Stella Carakasi flagship store is a dream realized. After successfully launching her online store, Stella wanted to create a beautifully curated boutique that was more than just a showroom, but a creative space to collaborate with other artists, local designers and to connect with her customers.

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This past year has been an amazing journey for our entire team. We’ve launched two collections, staged fashion shows, collaborated with amazing female entrepreneurs and hosted incredible in-store events with local and non-profit organizations including: The Guild, Dress For Success, Watermark and The Berkeley School.

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At the heart of our store you will find our stylists, who are creative and customer focused.  They delight in exceeding shopper expectations and are passionate about helping women realize their personal style.

Meet the staff

Join us in-store July 7 and 8 as we celebrate our one year anniversary and enter a chance to win a $100 gift card! Can’t make it to Berkeley this weekend? No worries, we’ve pulled together our ultimate collection of Stella Carakasi’s top ten faves. Including flowing tunics, leggings made in San Francisco, lush pops of color and signature travel wear. Ready to start shopping?

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Sustainable Shopping: 5 Tips For Reducing Your Fashion Footprint

Here at Stella Carakasi we are constantly looking for ways to infuse sustainability into our clothing and the way we do business because we believe that even the smallest of choices can make a big impact. With this in mind, we thought we would share some ways to incorporate sustainability into your own life, especially when shopping for clothes!

5 Tips For Reducing Your Fashion Foot Print:

1. Shop online

  • According to this analysis, 22 percent of a garment’s climate impact comes from the process of a consumer driving to the store to try something on, driving to another store to try that thing on, then bringing their final selection home in their car. Shopping from home means one less car on the road! The courier service that delivers your package (such as UPS, FedEx, or USPS) is like public transportation for your clothing: efficient at moving a lot of stuff with minimal fuel.
  • Shopping online gives you access to the retailer’s mission and story, you have the opportunity to learn about what they are doing to make fashion more sustainable before making your purchase.
  • Know your size and refer to the manufacturer’s size specifications to hone in on the best fit for your size and shape to reduce return shipping.

2. Prioritize natural fabrics
Synthetic materials like polyester, nylon, and acrylic can take up to 1,000 years to decompose—which means that all of the polyester that has ever been made still exists. Those materials account for a large chunk of the clothing that’s currently sitting in landfills. Choosing all-natural fabrics is one way to work toward a more sustainable wardrobe—try silk, organic cotton, wool, hemp, cashmere, alpaca, and Tencel, which are more luxurious, breathable and feel great on your body. (Stella even uses recycled paper in some of her sweaters!)

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3. Invest in high-quality products, not quantity
Choose clothes that are made with the best craftsmanship, the finest materials, and timeless classic design. Durability is a key component in the environmental impact of a garment because its carbon footprint decreases every year that you own it.

4. Consider the number of uses
Ask yourself: “Can I wear this to work and to brunch?” and “Can I wear this in multiple seasons, or year-round?”. When you choose clothes that you can picture in different places and climates you’ll keep them longer and get more use.

advertorial-photo-35. Capsule your wardrobe
A clothing capsule is an extremely edited collection of versatile pieces that can be endlessly mixed and matched, so that you get maximum use out of minimal possessions. The goal is to gain clarity of your personal style and only purchase pieces that make you feel like your best self. With a thoughtfully curated wardrobe, you can easily put together a great outfit and you’ll no longer find yourself making hasty purchases because you have nothing to wear. (You can contact a stylist at Stella Carakasi to get styling advice and help curating your own capsule.)

As part of our effort to support sustainable fashion we are excited to announce that throughout the month of June and for the first half of July, our flagship store in Berkeley, California will be hosting an in-store pop-up with Vincetta Studio, a collection of season-less pieces with intentionally minimalist design.  To kick off this exciting collaboration, we are co-hosting a Sip & Shop event Monday, June 11, 2018, from 4 to 6 pm. Click here to RSVP!

 

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Make Every Day Earth Day

We use eco-friendly fabrics whenever possible because we believe that every choice can make a difference. In celebration of Earth Day we want to shine a spotlight on one of Stella Carakasi’s favorite fibers to give our customers a deeper understanding of the impact their purchases can make on the environment. As an early eco-adapter, Stella has been using Tencel in her designs since 1996; not just for the incredible softness and drape but because this innovative fiber speaks to her commitment to manufacture clothing in a responsible way.

What Is Tencel?

Tencel is a sustainable fabric, regenerated from wood cellulose. It is obtained from eucalyptus trees that are grown on farms—no old growth forests, genetic manipulation, irrigation or pesticides are used. These forests and the pulp produced for Tencel have earned Forest Stewardship Council (FSC) certification that the products come from socially and environmentally responsible forests. The European Programme for the Endorsement of Forest Certification has also endorsed Tencel’s farming practices as sustainable. Tencel eliminates the negative environmental impacts of traditional fiber processing, using new sustainable technologies.

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Tencel has some distinct advantages over traditional fibers in terms of chemical processing, which can often be extensive and toxic. For example, Rayon manufacturing generates highly polluting air and water emissions, uses catalytic agents containing cobalt or manganese and creates a strong, unpleasant odor. On the other hand, the chemicals used to produce Tencel fibers are nontoxic.

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The cellulose or ground pulp used for Tencel is treated in what is known as a closed loop process in which these solvents are recycled with a recovery rate of 99.5%. The tiny amount of remaining emissions is decomposed in biological purification plants. Because of the nature of the material, the processing never requires bleach. This overall method of manufacturing fabric was awarded the “European Award for the Environment” by the European Union.

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Runway Recap: Spring Edit

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Red carpet wrap up:
We’re coming up for air after fashion week in San Francisco. We want to thank Fashion Community Week for making the Bay Area fashion scene more visible while highlighting local and international designers with a focus on sustainability. FCWSF rocked the Redwood Room at the Clift Hotel in the heart of San Francisco on March 17th. We were excited to open the Pret-A-Porter show with our spring favorites. 

Stella’s vision of Spring/Summer 2018 came to life on the runway, featuring an abundance of looks that could lend themselves easily to both a casual or fashion-forward lifestyle. Stella, always designing for the woman who dresses for herself, celebrates the ease with which women move between roles and worlds, all the while balancing the duality of strength and beauty.

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Behind the scenes, the models line up. On the runway: Zip Code Vest & New Wave Skirt.

Shop the runway
Stella is obsessed with form and function and chose chose to highlight her ultra light weight linen sweaters, liquid Art-Silk separates and hemp fabrics on the runway for Spring/Summer 2018. The look was both modern and sleek, but at the same time totally wearable. The line up included our current Spring 2018 offering now available in-store and online …plus a forward look to the season ahead with a nod to the enduring beauty of black and white for summer, as well as the romance of sheer silky layers.

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Shop The Runway Looks

1. Style To Spare Jacket (Orchid)
2. Clean Slate Top (Orchid)
3. Cool Moves Pants (Orchid)
4. Equal Parts Vest (Soft White)
5. Side Effects Top (Feather)
6. Cool Moves Pants (Feather)

Special thanks

Thanks to Shirin Hashem and the amazing team at FCWSF, to the models for making our designs come to life, to all the fashion bloggers and  fans near and far for your support. We look forward to doing it again next season!

Photo credits: Stuart LocklearCarlos Orozco

Sign up to be the first to know about runway shows, special events, and all things Stella.

Fashion Show Countdown

"It's an exciting feeling, preparing for a fashion show...we're all in it together from sketch to runway and there is nothing like seeing all your hard work strutting down the runway looking all glamorous and polished."

RUNWAY READY!
After weeks of planning, fittings, pinning and stitching and more fittings, we are just days away from Fashion Community Week Spring Edition fashion show.

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Stella’s Spring 2018 Collection brings effortless wear-now pieces that were made to be layered. Breezy tunics, drapey tops, crisp poplin blouses and cool Art Silk pants kick off the season.

Join us on March 17 at the Clift Hotel for the Pret-A-Porter Spring Edition Fashion Show. Get your tickets here. As a fan of Stella Carakasi, please use the discount code EXCLUSIVE to receive 15% off your ticket.
Show your support for Stella by voting for her as your favorite designer! Click here to vote!

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It’s our night and we want to share it with you from behind the scenes to the front of the house. Sign up now to receive updates in your inbox!

New Direction – Customer Focused

Part Three Of A New Series: A letter from Designer, Stella Carakasi:

Now that we have launched our new Direct to Consumer business model we want to take this opportunity to say THANK YOU!

stella photoblog-3-2-tinyWe love and value your ongoing support and enthusiasm for our work. Nothing makes us happier than knowing we have touched your lives and made a difference in how you feel showing up in the world dressed in comfortable clothing that accentuates your unique beauty while supporting social and environmental change.

We are a fashion company that is using technology versus a technology company that produces fashion.

In our ever faster-moving world that is technology dominated, it never fails to amaze me that even young clothing companies have to “mask” themselves as being “tech” in order to succeed. I value technology, but I also value nature, the true artistry of design, high quality, mindfulness, intention, and the wide spectrum of beauty.

We believe that great companies are built one customer at a time, one relationship at a time. We are dedicated to helping you build the best “wearable” wardrobe you’ve ever had– and it doesn’t stop with your most recent purchase. We are centered on longevity and bringing value to your life every time you wear Stella Carakasi.

I invite you to sign up to be the first to learn about live product launches, fashion shows, community events and more!  Check out some of this season’s highlights:

Look for more exciting news, including opportunities for feedback and involvement. We’re in this together! Thank you for supporting what we do.

—Stella

Stella Signature

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New Direction – Direct To Consumer

Part two of a new series: A letter from Designer, Stella Carakasi

Welcome back! As I mentioned in my blog post earlier this week, 2018 marks our 25th anniversary and I am thrilled to share the exciting news that we are now a Direct to Consumer company!

DTC-Blog-2-image-1-tinyFor those of you that don’t already know, the Stella Carakasi Brand has primarily relied on traditional retail channels to sell our product. However, during the past few years, there has been a seismic shift in the retail landscape brought on by a fundamental change in consumer buying habits via online and in-store direct to consumer shopping.

To meet this demand we jumped in head first with the launch our own e-commerce site followed by the opening of our flagship store in Berkeley thus creating a shift in the way we do business. So much so that by the Spring of 2018 we have completely transitioned into a Direct to Consumer company.

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Without the middleman markups of the past, we can pass down significant savings to you without compromising on quality or design. For me, it means having a direct conversation with you, which has opened new doors to a community of women that share a passion for many of the same values that I hold closest to my heart.

Aligning our core values with our design and manufacturing practices enables us to make a bigger social and environmental difference.  

  • We strive towards becoming fair trade certified, using more sustainable materials and reducing our carbon footprint.
  • We offer quality over quantity and honor the artistry that is involved in creating clothing.
  • We believe in slow fashion because we know that less is more when less is better!
  • We are excited to bring transparency into our supply chain and share the stories of the people behind the scenes that create our clothing.

I look forward to taking this journey with you and thank you for your ongoing support

—Stella

Stella Signature

 

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