Make Every Day Earth Day

We use eco-friendly fabrics whenever possible because we believe that every choice can make a difference. In celebration of Earth Day we want to shine a spotlight on one of Stella Carakasi’s favorite fibers to give our customers a deeper understanding of the impact their purchases can make on the environment. As an early eco-adapter, Stella has been using Tencel in her designs since 1996; not just for the incredible softness and drape but because this innovative fiber speaks to her commitment to manufacture clothing in a responsible way.

What Is Tencel?

Tencel is a sustainable fabric, regenerated from wood cellulose. It is obtained from eucalyptus trees that are grown on farms—no old growth forests, genetic manipulation, irrigation or pesticides are used. These forests and the pulp produced for Tencel have earned Forest Stewardship Council (FSC) certification that the products come from socially and environmentally responsible forests. The European Programme for the Endorsement of Forest Certification has also endorsed Tencel’s farming practices as sustainable. Tencel eliminates the negative environmental impacts of traditional fiber processing, using new sustainable technologies.

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Tencel has some distinct advantages over traditional fibers in terms of chemical processing, which can often be extensive and toxic. For example, Rayon manufacturing generates highly polluting air and water emissions, uses catalytic agents containing cobalt or manganese and creates a strong, unpleasant odor. On the other hand, the chemicals used to produce Tencel fibers are nontoxic.

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The cellulose or ground pulp used for Tencel is treated in what is known as a closed loop process in which these solvents are recycled with a recovery rate of 99.5%. The tiny amount of remaining emissions is decomposed in biological purification plants. Because of the nature of the material, the processing never requires bleach. This overall method of manufacturing fabric was awarded the “European Award for the Environment” by the European Union.

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New Direction – Customer Focused

Part Three Of A New Series: A letter from Designer, Stella Carakasi:

Now that we have launched our new Direct to Consumer business model we want to take this opportunity to say THANK YOU!

stella photoblog-3-2-tinyWe love and value your ongoing support and enthusiasm for our work. Nothing makes us happier than knowing we have touched your lives and made a difference in how you feel showing up in the world dressed in comfortable clothing that accentuates your unique beauty while supporting social and environmental change.

We are a fashion company that is using technology versus a technology company that produces fashion.

In our ever faster-moving world that is technology dominated, it never fails to amaze me that even young clothing companies have to “mask” themselves as being “tech” in order to succeed. I value technology, but I also value nature, the true artistry of design, high quality, mindfulness, intention, and the wide spectrum of beauty.

We believe that great companies are built one customer at a time, one relationship at a time. We are dedicated to helping you build the best “wearable” wardrobe you’ve ever had– and it doesn’t stop with your most recent purchase. We are centered on longevity and bringing value to your life every time you wear Stella Carakasi.

I invite you to sign up to be the first to learn about live product launches, fashion shows, community events and more!  Check out some of this season’s highlights:

Look for more exciting news, including opportunities for feedback and involvement. We’re in this together! Thank you for supporting what we do.

—Stella

Stella Signature

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Picturesque Prints with a Solid Pop

More style tips from Allegra! Picturesque prints add a pop of pizzaz to this week’s blog. The fall prints are warm and the solids are inviting as the weather is cooling down.

The Over Everything Cardigan in coriander is an easy "go to" piece for the Double or Nothing Tunic worn as a dress. Simple and cool with flats or unique and feminine with sleek tall boots this look can complement most body types.
The Over Everything Cardigan in coriander is an easy “go to” piece for the Double or Nothing Tunic worn as a dress. Simple and cool with flats or unique and feminine with sleek tall boots this look can complement most body types.
A clean and sharp look is the Sandbar Tunic paired with Look Sharp leggings in black and throw the edgy Perfect Compliment jacket over it for a head turn. Accessorized with the Meet Halfway Scarf in haze adds a whimsical touch to this look.  Another stunning look for all body types.
A clean and sharp look is the Sandbar Tunic paired with Look Sharp leggings in black and throw the edgy Perfect Compliment jacket over it for a head turn. Accessorized with the Meet Halfway Scarf in haze adds a whimsical touch to this look. Another stunning look for all body types.
You can't lose if you slip on the Over Achiever Tunic with the Slimming Ankle Pants in mink and top it off with the Play Your Cards Right Jacket. A "no brainer" look that is fun and flattering on most figures.
You can’t lose if you slip on the Over Achiever Tunic with the Slimming Ankle Pants in mink and top it off with the Play Your Cards Right Jacket. A “no brainer” look that is fun and flattering on most figures.

Life is too short don’t be afraid to live it…in style!
-Allégra

What’s Behind a Photo Shoot?

Vivian here a bit exhausted — but very elated — from the activities of last week. Our Stella Studio Grand Opening Celebration exceeded our expectations, so thank you ALL for your support. We are all thrilled and still buzzing from the excitement!! Woohoo!!

As I promised in my last blog, I’m sharing some behind-the-scenes action on the photo shoot in Newport Beach. Some folks might be wondering if it’s all fantasy and beauty like the images portray. I am here to say, no it is not. Let’s just start with our 8-hour drive down south, arriving at 3:30am after being rerouted around LA multiple times, with a headache and a soon-to-be 5-year old who had asked every 5 minutes, “are we there yet?” “are we there yet?” “are we there yet?” No we are not.

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Went to bed around 4am and arrived at the shoot at 10am. Under the direction of Allan, they had started at 9, drank all the coffee, and were rockin’ hard. The studio was dark to create mood — and hot, to build character. We had a great time exploring energy and vibe. After each outfit, we checked the photos on the computer to see what we had captured. We cheered and goofed around between shots while Allan fussed. We were all sweating in the name of creativity. The fan was our friend, and we rigged it from the rafters to maximize our flow.

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Day one was spent in the studio, but on day two, we ventured out guerilla style! It’s hard to stay under-the-radar in Orange County, so we left busy Newport Beach and headed to lazier Fullerton. Here we are scouting and shooting incognito at different locations. We prepped and changed out of my hot car, and somehow my car battery died along the way. At 2:30pm we stopped for an extended lunch where we cooled down and Allan lost his patience… Stay focused, people!

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This was a very successful 2 days and a truly stellar team. Together with the team back home, we created the BEST photo shoot EVER for Stella Carakasi (sorry, you’ll have to wait a little :)! The Spring 2014 samples looked amazing, and we are excited to debut the collection in markets starting this week!!

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From left to right: Kevin (master of photography), Amy (model extraordinaire), Star (hair, makeup & human GPS), Esther (Kevin’s partner & extra set of eyes on everything), Allan (creative director & uber fusser), and moi.

Introducing Our Signature Label: Stella Carakasi

Two Star Dog Inc. is pleased
to announce the launch of our signature label Stella Carakasi

In our quest to offer a more focused lifestyle-driven collection, Two Star Dog Inc. has transitioned its women’s label TSD/ Two Star Dog into the Stella Carakasi signature label. Not just new in name alone, Stella Carakasi is a collection of refined pieces that combine European architectural influences with the casual California lifestyle.
Luxe natural fibers like Boiled Wool, Alpaca, Silk, Tencel  ®  and Cotton Metal Sateen are kicking off the Fall 2012 collection. Texture, hand, fabric manipulation and surprise details give true meaning to the specialty garment concept.   Eco fabrics like Bamboo, Hemp and Tencel ®  will play an important role in the Stella Carakasi collection.
The release of the Stella Carakasi label falls on the one year  anniversary of our signature boutique in the Rockridge district of Oakland, California. The retail experience has allowed us to connect with you and discover your point of view on fashion, trends and the shopping experience. It really has helped us find our voice and, in a way, we have come full circle.