New Direction – Customer Focused

Part Three Of A New Series: A letter from Designer, Stella Carakasi:

Now that we have launched our new Direct to Consumer business model we want to take this opportunity to say THANK YOU!

stella photoblog-3-2-tinyWe love and value your ongoing support and enthusiasm for our work. Nothing makes us happier than knowing we have touched your lives and made a difference in how you feel showing up in the world dressed in comfortable clothing that accentuates your unique beauty while supporting social and environmental change.

We are a fashion company that is using technology versus a technology company that produces fashion.

In our ever faster-moving world that is technology dominated, it never fails to amaze me that even young clothing companies have to “mask” themselves as being “tech” in order to succeed. I value technology, but I also value nature, the true artistry of design, high quality, mindfulness, intention, and the wide spectrum of beauty.

We believe that great companies are built one customer at a time, one relationship at a time. We are dedicated to helping you build the best “wearable” wardrobe you’ve ever had– and it doesn’t stop with your most recent purchase. We are centered on longevity and bringing value to your life every time you wear Stella Carakasi.

I invite you to sign up to be the first to learn about live product launches, fashion shows, community events and more!  Check out some of this season’s highlights:

Look for more exciting news, including opportunities for feedback and involvement. We’re in this together! Thank you for supporting what we do.

—Stella

Stella Signature

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New Direction – Direct To Consumer

Part two of a new series: A letter from Designer, Stella Carakasi

Welcome back! As I mentioned in my blog post earlier this week, 2018 marks our 25th anniversary and I am thrilled to share the exciting news that we are now a Direct to Consumer company!

DTC-Blog-2-image-1-tinyFor those of you that don’t already know, the Stella Carakasi Brand has primarily relied on traditional retail channels to sell our product. However, during the past few years, there has been a seismic shift in the retail landscape brought on by a fundamental change in consumer buying habits via online and in-store direct to consumer shopping.

To meet this demand we jumped in head first with the launch our own e-commerce site followed by the opening of our flagship store in Berkeley thus creating a shift in the way we do business. So much so that by the Spring of 2018 we have completely transitioned into a Direct to Consumer company.

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Without the middleman markups of the past, we can pass down significant savings to you without compromising on quality or design. For me, it means having a direct conversation with you, which has opened new doors to a community of women that share a passion for many of the same values that I hold closest to my heart.

Aligning our core values with our design and manufacturing practices enables us to make a bigger social and environmental difference.  

  • We strive towards becoming fair trade certified, using more sustainable materials and reducing our carbon footprint.
  • We offer quality over quantity and honor the artistry that is involved in creating clothing.
  • We believe in slow fashion because we know that less is more when less is better!
  • We are excited to bring transparency into our supply chain and share the stories of the people behind the scenes that create our clothing.

I look forward to taking this journey with you and thank you for your ongoing support

—Stella

Stella Signature

 

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Designer’s Notebook: F14

[Designer’s Notebook: F14]

Early Fall 2014, Pre-Fall or Transition. No matter what you call it, this is the season that we anxiously await. This is the time to add new dimension to your wardrobe. This excitement is not without warrant. Stella Carakasi’s Fall 2014 Collection is a gorgeous collection of essentials, statement pieces and pure tactile delight.

Mesh Combo Watercolor Print
Mesh Combo Watercolor Print

Stella Carakasi has a natural and smart approach to style with her emphasis on texture and layers for Early Fall 2014. The tactile line-up of rich neutrals has an old world aesthetic to them complemented by fresh bamboo, bittersweet and a hushed nude that all harmonize in a vivid, banded, watercolor mesh print. The intriguing line-up of pre-fall colors works just as well with the last of the summer whites as they do with denim and darks that march seamlessly into fall.

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Wrap Up Cardigan in Cameo

Stella has a devotion to weaving the complicated with the simple. No matter your personal style, you’d be hard pressed not to find pairings that match your mood. For example, the fitted stretch twill pants would seem basic enough if not for the gorgeous hand and forgiving cut, because of this they are a favorite. The art of the not so basic, basic.

Whether it’s the classically tailored zip-up cocoon coat, garment dyed and cut from soft Tencel, the open weave sweater combinations, or a little shaped dip-dyed tee from the more casual side of the collection, Stella offers an array of propositions that invites a woman to pick and choose – mix and match. The sweater knits feature subtle mesh inserts that look casual yet elegant and suggest a promising start to an exciting fall season that successfully advances Stella’s global point of view.

Experience F14 in store and online today.