The Beauty of Silk

 

Silk has an extensive and illustrious history. Due to its rare nature it was once only reserved for royalty, but thankfully today it is accessible to all. Silk is a natural fiber that is produced by the silkworm; fine silk has properties of being incredibly soft and luxurious, as well as versatile and durable. It is easily dyed and printed, bringing a noticeable vibrancy to each and every color. From its natural sheen to the uniform surface, it is possibly one of the most beautiful fibers to have ever been created. Silk is celebrated as the strongest natural fiber known to man, and possibly the most prestigious too!

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Because Silk is a natural fiber it is also highly breathable, helping to regulate your body’s temperature whatever the climate. It won’t cling to your body or become static, but will simply drape over your figure to create the ultimate elegant silhouette. The luster of Silk is simply stunning. Due to its smooth fibers, Silk adds a luxe element to every piece made of it. The ‘silky’ smooth nature of the fibers also means that it is a pleasure to sew, knit and weave. Garments made from this timeless fiber stay relatively crease-free, making it a comfortable and luxurious travel companion. Adding an element or two of silk to your outfit will leave you looking effortlessly elegant.

 

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Founders Journey: Stella Carakasi

In 1993, eco-fashion disrupter, Two Star Dog was launched by brothers Steven and Allan Boutrous. Shortly thereafter, I joined the team and together we created the first hemp clothing collection in the United States, which was very controversial at the time. We designed and trademarked “The Original Hemp Jeans” which quickly became a national bestseller and the company rose to the top of this niche market proving that sustainability in fashion was possible. In the mid-nineties, major growth opportunity came knocking with mainstream fashion paying attention to Two Star Dog. As the business grew, I found myself being pulled in many directions not only designing for our brand but for a myriad of other opportunities including department stores, catalogs…even wardrobe design for a few Hollywood movies.  It was easy to get wrapped up in all the excitement of the moment but I wanted to experience everything I could about the industry and all it had to offer. I think I must have traveled around the world ten times as the nineties came to a close. I learned about balance in those days, I learned about focus, I learned about priorities but most of all, I learned that time doesn’t stand still and the fashion industry somehow makes it move even faster. stellax4jpg Then, just as I thought nothing could stop us, the economic crisis of 2008 hit, taking a toll on the entire industry sparing virtually no one. During that same time, my daughter was born prematurely, sending me on a tumultuous roller coaster I was hardly prepared for. While facing the unknown, both personally and professionally I found my strength in knowing that we all have the power to change our lives with our thoughts and I chose to remain positive. Setting an example for my daughter to be a strong independent spirit became my priority, and sparked a desire to find deeper meaning in my work as well. I am spontaneous, strong and fearless. Growing up as a child of Greek immigrant parents in Germany made me tough– good traits for the competitive fashion industry that must adapt to the ever-changing social trends and economics. After much reflection and contemplation, I resolved to take a stand by creating a lifestyle brand that reflected my core values, one rooted in social and environmental responsibility– a brand that would re-energize the market by inspiring women to express their individuality through design. With the help of my amazing team I began to lay the foundation for our new direction, and by Fall 2012 the Stella Carakasi brand was born.  Not long after that, we launched our e-commerce site, followed by the opening of our flagship store in Berkeley, California – both of which created a direct line of communication with our customers. This conversation and sense of community inspired me to change the direction of our business in new and exciting ways. stellax3-2We recently launched a crowdfunding campaign on StartEngine, the nation’s leading crowdfunding platform and invite you to take a look by clicking here. It’s a new approach to investing in a company you believe in. There are several levels to opt-in, each one offering some great perks and at the end of the day, you own a piece of a company you love. This is your opportunity to own a piece of the brand and make a difference in the fashion industry. Join us as we grow!

Stella Carakasi Creative Director and Co-Founder break barriers

Finding Opportunity in Change

Life is all about change, and in the fashion industry, it’s the driving force behind creativity and innovation. Here at Stella Carakasi, we’re embracing change as we push our business to become more sustainable, and our designs to be more size inclusive.

-Stella Carakasi, Creative Director and Co-Founder

For us as a fashion company, it’s not just about the silhouette of the season or the color of the moment, it’s about how we do business. We’re adapting and changing every day to make sure we continue to offer the best products possible to our loyal customers. And, our direct-to-consumer business model means that we can stay in direct contact with the women that love our brand, giving us the opportunity to create clothing that speaks to their values.

A recent change in the investment world has opened up a new opportunity for our customers to be part of the Stella Carakasi brand. Thanks to new legislation, companies of any size can raise money from the “public” essentially turning customers into investors.  Owning shares in new, private companies had been fairly exclusive for a long time and Regulation Crowdfunding allows anyone to get in on up-and-coming companies at relatively low minimums. This revolutionary change in legislation effectively levels the playing field for small companies such as ours to raise funds from the very customers that know and love our brand.

We recently launched a crowdfunding campaign on StartEngine, the nation’s leading crowdfunding platform and invite you to take a look by clicking here. It’s an inexpensive way to invest in a company you believe in. There are several levels to opt-in, each one offering some great perks and at the end of the day, you own a piece of a company you love.

This is your opportunity to own a piece of the brand and make a difference in the fashion industry. Join us as we grow!

We’re Ready to Grow!

We recently launched our crowdfunding campaign on StartEngine, the nation’s leading equity crowdfunding platform. Now we can offer our customers the opportunity to invest in our vision of eco-friendly, size-inclusive and affordable women’s apparel.

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That’s right, you can invest in a company committed to creating comfortable and sustainable clothing that transforms the way women feel. Learn more here about Stella Carakasi’s mission.

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We’re pleased to share with the public an opportunity to invest in our vision of eco-friendly, size-inclusive and affordable women’s apparel. We’re proud to utilize a trusted brand like StartEngine to educate the public about our company and the opportunities presented by Regulation CF.

Steven Boutrous, CEO and Co-Founder

Individuals interested in the Stella Carakasi DTC, Inc. equity crowdfunding campaign can find more information by visiting: www.startengine.com/stellacarakasi.

Fall Trend Report: Cue The Color

This season the runway embraced ’80s opulence in the form of bold color, strong silhouettes, and dramatic combinations. We’ve taken some cues from the runway and infused our latest fall capsule release with luxe fabrics, statement colors and refined details. 

Check out our stylists’ tips for rocking this season’s trending colors:

A Punch Of Pink

Fuchsia…a fresh, unique, unexpected vibrant shade of pink that takes your color game to the next level. We are loving this statement color for its bold beauty and ability to go from desk to dusk with confidence.
Pro tip: Pair fuchsia with denim by day and jet black by night for an ultra-feminine look that packs a punch.

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Out Of The Blue

Aquarius…wake up your wardrobe with the brilliance of electric blue. We’re obsessed with the dynamic energy of aquarius because it looks fabulous on all skin tones and plays well with the colors you already have in your closet.
Pro tip: This color can be worn year round so it’s a great opportunity to splurge on a statement piece that you’ll wear season after season.

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It’s All In Black And White

Black & White…these endlessly sophisticated classic colors are tried and true neutrals that mix and match effortlessly.  Pop them with bold tones or shades of grey…no matter what you choose, you can’t go wrong.
Pro tip: Take advantage of their versatility and experiment with texture and pattern, even pairing prints with stripes!

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Our takeaway? Bold color, stripes, and unexpected combinations rule! We’ve created a collection of Looks We Love to show you how we’re wearing this season’s hottest color trends. Need a little help deciding which size is best for you or how to put a look together? Ask us! Click here to send us an email.

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4 Easy Steps to Transition Your Wardrobe From Summer to Fall

 

Create a Trans-Seasonal Wardrobe

Transitioning your clothes from one season to the next doesn’t have to be a chore. In fact, it can be the perfect opportunity to incorporate a more sustainable approach to your wardrobe while preparing for the change in season.  Here are some chic weatherproof suggestions to help build or to add to your transitional wardrobe.

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1. Reach for colors that work in summer and in fall.

Brights inherently make you think of a hot summer day by the pool, while muted jewel tones bring to mind crisp fall days. The next time you go shopping, choose hues that work in both worlds—hot and cold—like white, navy, denim or army green. These neutrals will help you build a versatile color palette to keep you looking chic even as the months change and temps drop.

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2. Don’t store every ‘summer’ piece.

Before you do a total seasonal switch out, think about some of the pieces you’ve been wearing and how they can transition to cooler weather and warmer tones.

In terms of what to store: Pack away anything that screams “summer” such as linen shorts, cotton dresses, bright summery prints, and flat sandals. Keep out anything made with silk or Tencel (blousesdresses, blazers) or in cotton (T-shirts, long-sleeve shirts, lightweight sweaters) which can be worn all year around. As for shoes, feel free to keep your casual heeled sandals out—try wearing opaque tights with them under a fall skirt.

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3. Choose your splurges wisely.

Summer style is all about your entire outfit since every piece is visible, whereas during fall and winter coats and jackets take center stage. Consider investing in a well-fitting, stylish coat that can carry an entire outfit.

It’s worth splurging on a gorgeous piece that you know you’ll be wearing for seasons to come. Make it something classic like a statement that’ll never go out of style. Don’t be afraid to experiment with color either, while black is a serious investment piece, opting for a color that complements your skin tone automatically elevates your look.

4. Layer, layer, layer!

San Franciscans are layering experts. Within a single day in our city, you can experience a 45-degree foggy morning, to a 70-degree sunny afternoon, to a bone-chillingly cold (and windy) night. Opt for a few lighter pieces that you can layer on top of each other—and take on and off throughout the day.

It’s the perfect time to reassess your closet and even take a risk or two with your personal style. Shop Stella’s Pre-Fall Collection to find the perfect pieces to set the tone for this season.

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Stella Carakasi Flagship Store Is Turning One!

 

Located right here on fabulous Fourth Street in Berkeley, California and less than a mile from Stella’s design studio, the Stella Carakasi flagship store is a dream realized. After successfully launching her online store, Stella wanted to create a beautifully curated boutique that was more than just a showroom, but a creative space to collaborate with other artists, local designers and to connect with her customers.

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This past year has been an amazing journey for our entire team. We’ve launched two collections, staged fashion shows, collaborated with amazing female entrepreneurs and hosted incredible in-store events with local and non-profit organizations including: The Guild, Dress For Success, Watermark and The Berkeley School.

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At the heart of our store you will find our stylists, who are creative and customer focused.  They delight in exceeding shopper expectations and are passionate about helping women realize their personal style.

Meet the staff

Join us in-store July 7 and 8 as we celebrate our one year anniversary and enter a chance to win a $100 gift card! Can’t make it to Berkeley this weekend? No worries, we’ve pulled together our ultimate collection of Stella Carakasi’s top ten faves. Including flowing tunics, leggings made in San Francisco, lush pops of color and signature travel wear. Ready to start shopping?

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