The Beauty of Silk

 

Silk has an extensive and illustrious history. Due to its rare nature it was once only reserved for royalty, but thankfully today it is accessible to all. Silk is a natural fiber that is produced by the silkworm; fine silk has properties of being incredibly soft and luxurious, as well as versatile and durable. It is easily dyed and printed, bringing a noticeable vibrancy to each and every color. From its natural sheen to the uniform surface, it is possibly one of the most beautiful fibers to have ever been created. Silk is celebrated as the strongest natural fiber known to man, and possibly the most prestigious too!

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Because Silk is a natural fiber it is also highly breathable, helping to regulate your body’s temperature whatever the climate. It won’t cling to your body or become static, but will simply drape over your figure to create the ultimate elegant silhouette. The luster of Silk is simply stunning. Due to its smooth fibers, Silk adds a luxe element to every piece made of it. The ‘silky’ smooth nature of the fibers also means that it is a pleasure to sew, knit and weave. Garments made from this timeless fiber stay relatively crease-free, making it a comfortable and luxurious travel companion. Adding an element or two of silk to your outfit will leave you looking effortlessly elegant.

 

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Founders Journey: Stella Carakasi

In 1993, eco-fashion disrupter, Two Star Dog was launched by brothers Steven and Allan Boutrous. Shortly thereafter, I joined the team and together we created the first hemp clothing collection in the United States, which was very controversial at the time. We designed and trademarked “The Original Hemp Jeans” which quickly became a national bestseller and the company rose to the top of this niche market proving that sustainability in fashion was possible. In the mid-nineties, major growth opportunity came knocking with mainstream fashion paying attention to Two Star Dog. As the business grew, I found myself being pulled in many directions not only designing for our brand but for a myriad of other opportunities including department stores, catalogs…even wardrobe design for a few Hollywood movies.  It was easy to get wrapped up in all the excitement of the moment but I wanted to experience everything I could about the industry and all it had to offer. I think I must have traveled around the world ten times as the nineties came to a close. I learned about balance in those days, I learned about focus, I learned about priorities but most of all, I learned that time doesn’t stand still and the fashion industry somehow makes it move even faster. stellax4jpg Then, just as I thought nothing could stop us, the economic crisis of 2008 hit, taking a toll on the entire industry sparing virtually no one. During that same time, my daughter was born prematurely, sending me on a tumultuous roller coaster I was hardly prepared for. While facing the unknown, both personally and professionally I found my strength in knowing that we all have the power to change our lives with our thoughts and I chose to remain positive. Setting an example for my daughter to be a strong independent spirit became my priority, and sparked a desire to find deeper meaning in my work as well. I am spontaneous, strong and fearless. Growing up as a child of Greek immigrant parents in Germany made me tough– good traits for the competitive fashion industry that must adapt to the ever-changing social trends and economics. After much reflection and contemplation, I resolved to take a stand by creating a lifestyle brand that reflected my core values, one rooted in social and environmental responsibility– a brand that would re-energize the market by inspiring women to express their individuality through design. With the help of my amazing team I began to lay the foundation for our new direction, and by Fall 2012 the Stella Carakasi brand was born.  Not long after that, we launched our e-commerce site, followed by the opening of our flagship store in Berkeley, California – both of which created a direct line of communication with our customers. This conversation and sense of community inspired me to change the direction of our business in new and exciting ways. stellax3-2We recently launched a crowdfunding campaign on StartEngine, the nation’s leading crowdfunding platform and invite you to take a look by clicking here. It’s a new approach to investing in a company you believe in. There are several levels to opt-in, each one offering some great perks and at the end of the day, you own a piece of a company you love. This is your opportunity to own a piece of the brand and make a difference in the fashion industry. Join us as we grow!

Stella Carakasi Creative Director and Co-Founder break barriers

Investing in a Sustainable Future

We’re taking Stella Carakasi to the next level and invite you to join us. If you’ve ever wanted to invest in a size-inclusive, luxury-clothing brand with roots in sustainability and social responsibility now is your chance!  

By shopping the Stella Carakasi collection you’re already supporting a brand that takes these virtues to heart. But now, thanks to new crowdfunding legislation, YOU can own a piece of the brand! Your investment will give us the ability to deepen our commitment to the environment and infuse sustainability in everything we do.

We just launched our first crowdfunding campaign on StartEngine, one of the nation’s leading equity crowdfunding platforms. Check out our campaign page here where you’ll find a more detailed rundown on our mission and business plans going forward.

Our Commitment to Sustainability

It’s in Our DNA

Our roots are in sustainability and environmental consciousness– values we honor. As an early adapter in sustainable fashion, our story started in 1992 when we launched the first full clothing collection made from hemp. Over the past 2 decades, our business has evolved but our values remain the same.

A Healthier Environment

Synthetic materials like polyester, are manufactured using toxic chemicals and take up to 1,000 years to decompose—which means that all of the polyester that has ever been produced stillexists. Whenever possible we use naturally derived fibers like silk, organic cotton, wool, hemp, cashmere, alpaca and Tencel,  because they have a lower impact on the environment and feel better against your skin. 

Less is More

We believe less is more when less is better. We’ve eliminated excess inventory by manufacturing in small batch productions which means we’re able to increase sustainability and ensure extremely high production standards. 

Finding Opportunity in Change

Life is all about change, and in the fashion industry, it’s the driving force behind creativity and innovation. Here at Stella Carakasi, we’re embracing change as we push our business to become more sustainable, and our designs to be more size inclusive.

-Stella Carakasi, Creative Director and Co-Founder

For us as a fashion company, it’s not just about the silhouette of the season or the color of the moment, it’s about how we do business. We’re adapting and changing every day to make sure we continue to offer the best products possible to our loyal customers. And, our direct-to-consumer business model means that we can stay in direct contact with the women that love our brand, giving us the opportunity to create clothing that speaks to their values.

A recent change in the investment world has opened up a new opportunity for our customers to be part of the Stella Carakasi brand. Thanks to new legislation, companies of any size can raise money from the “public” essentially turning customers into investors.  Owning shares in new, private companies had been fairly exclusive for a long time and Regulation Crowdfunding allows anyone to get in on up-and-coming companies at relatively low minimums. This revolutionary change in legislation effectively levels the playing field for small companies such as ours to raise funds from the very customers that know and love our brand.

We recently launched a crowdfunding campaign on StartEngine, the nation’s leading crowdfunding platform and invite you to take a look by clicking here. It’s an inexpensive way to invest in a company you believe in. There are several levels to opt-in, each one offering some great perks and at the end of the day, you own a piece of a company you love.

This is your opportunity to own a piece of the brand and make a difference in the fashion industry. Join us as we grow!

We’re Ready to Grow!

We recently launched our crowdfunding campaign on StartEngine, the nation’s leading equity crowdfunding platform. Now we can offer our customers the opportunity to invest in our vision of eco-friendly, size-inclusive and affordable women’s apparel.

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That’s right, you can invest in a company committed to creating comfortable and sustainable clothing that transforms the way women feel. Learn more here about Stella Carakasi’s mission.

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We’re pleased to share with the public an opportunity to invest in our vision of eco-friendly, size-inclusive and affordable women’s apparel. We’re proud to utilize a trusted brand like StartEngine to educate the public about our company and the opportunities presented by Regulation CF.

Steven Boutrous, CEO and Co-Founder

Individuals interested in the Stella Carakasi DTC, Inc. equity crowdfunding campaign can find more information by visiting: www.startengine.com/stellacarakasi.

Stella Carakasi Flagship Store Is Turning One!

 

Located right here on fabulous Fourth Street in Berkeley, California and less than a mile from Stella’s design studio, the Stella Carakasi flagship store is a dream realized. After successfully launching her online store, Stella wanted to create a beautifully curated boutique that was more than just a showroom, but a creative space to collaborate with other artists, local designers and to connect with her customers.

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This past year has been an amazing journey for our entire team. We’ve launched two collections, staged fashion shows, collaborated with amazing female entrepreneurs and hosted incredible in-store events with local and non-profit organizations including: The Guild, Dress For Success, Watermark and The Berkeley School.

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At the heart of our store you will find our stylists, who are creative and customer focused.  They delight in exceeding shopper expectations and are passionate about helping women realize their personal style.

Meet the staff

Join us in-store July 7 and 8 as we celebrate our one year anniversary and enter a chance to win a $100 gift card! Can’t make it to Berkeley this weekend? No worries, we’ve pulled together our ultimate collection of Stella Carakasi’s top ten faves. Including flowing tunics, leggings made in San Francisco, lush pops of color and signature travel wear. Ready to start shopping?

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Sustainable Shopping: 5 Tips For Reducing Your Fashion Footprint

Here at Stella Carakasi we are constantly looking for ways to infuse sustainability into our clothing and the way we do business because we believe that even the smallest of choices can make a big impact. With this in mind, we thought we would share some ways to incorporate sustainability into your own life, especially when shopping for clothes!

5 Tips For Reducing Your Fashion Foot Print:

1. Shop online

  • According to this analysis, 22 percent of a garment’s climate impact comes from the process of a consumer driving to the store to try something on, driving to another store to try that thing on, then bringing their final selection home in their car. Shopping from home means one less car on the road! The courier service that delivers your package (such as UPS, FedEx, or USPS) is like public transportation for your clothing: efficient at moving a lot of stuff with minimal fuel.
  • Shopping online gives you access to the retailer’s mission and story, you have the opportunity to learn about what they are doing to make fashion more sustainable before making your purchase.
  • Know your size and refer to the manufacturer’s size specifications to hone in on the best fit for your size and shape to reduce return shipping.

2. Prioritize natural fabrics
Synthetic materials like polyester, nylon, and acrylic can take up to 1,000 years to decompose—which means that all of the polyester that has ever been made still exists. Those materials account for a large chunk of the clothing that’s currently sitting in landfills. Choosing all-natural fabrics is one way to work toward a more sustainable wardrobe—try silk, organic cotton, wool, hemp, cashmere, alpaca, and Tencel, which are more luxurious, breathable and feel great on your body. (Stella even uses recycled paper in some of her sweaters!)

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3. Invest in high-quality products, not quantity
Choose clothes that are made with the best craftsmanship, the finest materials, and timeless classic design. Durability is a key component in the environmental impact of a garment because its carbon footprint decreases every year that you own it.

4. Consider the number of uses
Ask yourself: “Can I wear this to work and to brunch?” and “Can I wear this in multiple seasons, or year-round?”. When you choose clothes that you can picture in different places and climates you’ll keep them longer and get more use.

advertorial-photo-35. Capsule your wardrobe
A clothing capsule is an extremely edited collection of versatile pieces that can be endlessly mixed and matched, so that you get maximum use out of minimal possessions. The goal is to gain clarity of your personal style and only purchase pieces that make you feel like your best self. With a thoughtfully curated wardrobe, you can easily put together a great outfit and you’ll no longer find yourself making hasty purchases because you have nothing to wear. (You can contact a stylist at Stella Carakasi to get styling advice and help curating your own capsule.)

As part of our effort to support sustainable fashion we are excited to announce that throughout the month of June and for the first half of July, our flagship store in Berkeley, California will be hosting an in-store pop-up with Vincetta Studio, a collection of season-less pieces with intentionally minimalist design.  To kick off this exciting collaboration, we are co-hosting a Sip & Shop event Monday, June 11, 2018, from 4 to 6 pm. Click here to RSVP!

 

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