Stella Studio Renovation Begins!

Vivian here, all giddy about Stella Carakasi’s Stella Studio renovation! I thought it might be fun for you to get a little taste of the behind-the-scenes action that is happening right now. What does it take to renovate a space, build and launch a new store concept? Lots and lots of coffee!

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DAY ONE: Monday, July 22nd

We kicked off this morning (over several cups of joe). Lucky for us, our awesome Sales Associates, Nancy and Brittany had already cleared the store of all merchandise (wow and thank you!). The crew arrived at 8:30am, unloaded and got to work. For those of you who are familiar with the Two Star Dog Outlet space, let the transformation begin!

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By mid-day, the crew had made great progress covering the floor, tearing down old plaster, and removing shelves. BTW we are SO happy that we have a whole new brand and color palette (thanks, Johanna!). The new color scheme promises to create a whole new experience for our customers. Away with the yellow, and in with the new!

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By the end of the day, all the floors were covered, the walls were stripped and filled with sticky notes, but the light outside was still bright. This crew works FAST and the Stella Carakasi team is excited about what tomorrow will bring!

Check back Tuesday for the update!

 

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About Stella Carakasi

San Francisco Bay Area designer, Stella Carakasi, features her women's collection at www.stellacarakasi.com and boutiques in the US and abroad. Stella explains, "My clothes are designed for women who value quality and practicality and are not afraid to be unique and a bit eclectic. They are confident, bohemian at times, and they like to make personal statements with their style. My clothes are not about age or body type, but rather about lifestyle." For customers in the SF Bay Area, join us at Stella Studio for community events, including trunk shows, sample sales, and fundraisers. Stella Studio is located adjacent to our Design House at 1370 10th St. in Berkeley, CA.
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One Response to Stella Studio Renovation Begins!

  1. Michelle Purcell says:

    WOW! You accomplished so much yesterday! I can’t wait to watch the transformation and see the final outcome. With your team at the helm, I know it will be a place that will inspire and excite me — and will be a regular destination for all the great stuff that will be happening there! Congratulations to all.

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